e.l.f. Cosmetics // Creative Direction · Story · Go-To-Market Content
Build creative worlds and cultural ideas for e.l.f. Cosmetics across campaigns, social, digital, and experiential. Work spans concepting, storytelling, copy, and creative development, always looking for the human hook that makes an idea worth paying attention to.
Mirror Mix
Developed the creative world and wrote copy across paid and social for e.l.f. Cosmetics’ launch of its second album, “Mirror Mix” under its music label, e.l.f. Made. Cut to a full campaign from paid to organic to video to social to OOH and more generating unique buzz in the music world.